About The Owner

Matt Winckler was drawn to the art of Paintless Dent Repair (PDR) in 1999 while studying biology. He had a friend in the PDR business who mentored him. Matt’s eye for detail, mechanical aptitude, and perseverance allowed him to quickly grasp the fundamentals. After hours of practice removing hail dents from car hoods in his living room, he decided to chase hailstorms, repairing hail dents from catastrophic storms in Texas, Louisiana, South Dakota, Missouri, Illinois, and Iowa.

In 2003 Matt moved to the San Francisco Bay Area in search of ocean, sun, and mountains. Also an avid outdoorsman, he enjoys kayaking, scuba diving and snorkeling, motorcycling, hiking and van-camping out of one of his 4-wheel drive camper vans!

During his time in the East Bay, Matt serviced many high-end car dealerships, collision repair shops, and ran a mobile repair business until 2008 when he relocated to Butte County.

Desiring a slower pace and space for a garden, Matt put down roots in Chico. He opened Butte County’s first and only PDR shop in 2011. Much to his surprise, it hailed golf-ball sized hail in October of 2011, damaging many vehicles on the North side of Chico. Matt and his crew were responsible for the majority of the repairs, contracted through local bodyshops such as Knockout Collision, Collision Pros, Concours Elite, Chuck Patterson, Courtesy, and J.P.’s Paint & Body.

As business continued to grow, Matt expanded into his current location on Entler Avenue.

After 18 years in business, Matt continues to use cutting-edge PDR tools and technology, as well as educate himself by attending industry conventions and advanced skill seminars. Often he is able to repair dents that other technicians turn down.

We hope that we’ll be your first stop for dent removal!